Your Key Success Factor to enter
The Middle East Market

KSF International is a link between international companies and the expanding markets in the Middle East. It has a proven track record of introducing, building and maintaining profitable brand presence in the GCC countries.
KSF International approach is based on the idea of turnkey representation – a singular solution to introducing and building brand awareness in the region. It is based in Ljubljana (EU-Slovenia), Dubai (UAE) and Riyadh (KSA), and it not only has an extensive local knowledge but also a solid network of partners.
Our strengths include our excellent connections and comprehensive regional industry network, and our existing partnerships with prominent regional distribution and retail organizations.

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WHAT WE DO

We have over 10 years’ experience of working within the Middle East markets with excellent brand building potential for enterprising corporations ready to invest. Work with us and you’ll benefit from our deep understanding of the region’s markets, our wealth of contacts with distributors, retailers and authorities, and an excellent record of building businesses and brand throughout the region.

WHAT WE OFFER

To ensure the right foundation for growth and excellent brand building for companies ready to invest in ME, we offer long term partnership, ad-hoc consultancy services, market analysis and strategic planning. We will help you to set a realistic distribution strategy, secure best-fit distributors and guide you in selecting the best products for distribution.

WHY US

We’ll make sure you have the right distributors for your needs. To ensure they maintain focus, we will constantly manage, motivate and direct your distributors and accompany their sales personnel; we even drive sales on behalf of the distributors.

DISTRIBUTION CHANNELS

KSF International is the link between your brand and the most competent FMGC professionals in the region. We work with a wide network of distributors and retailers, leveraging our long-standing relationships with them to bring products to the appropriate target market. We have open accounts with all main players in the region in grocery retail, ensuring brand visibility and presence across the various supply chain channels.

  • REGULATORY

    We handle all stages of the regulatory requirements around bringing partner brands to the region. We are up-to- date with the registration procedures and regulations that govern the industry. We handle all initial registration procedures as TM registration and product registration, ensure proper submission and follow up to final registration with the relevant government authorities in the region. We continue to handle any necessary changes and updates as they arise.

  • MARKETING

    KSF International develops and implements a comprehensive long-term marketing strategy for your brands. We work to set and achieve goals through a detailed marketing plan that focuses on building product awareness and demand. The ultimate goal is to move products from concept to customer.

  • SALES

    KSF International develops and implements a sales business plan for your products, covering all different sales channels. We offer training to distributor's sales team to ensure a comprehensive, in-depth understanding of your product. To ensure they maintain focus, we will constantly manage, motivate and direct your distributors and accompany their sales personnel; we even drive sales on behalf of the distributors. We work closely with sales and merchandising teams and are continually optimizing approaches and strategies.

  • SUPPLY CHAIN MANAGEMENT

    KSF International assures your products are secure throughout the supply chain process by being in complete control of each stage. We ensure product availability through all the appropriate channels.


Our concept


The concept behind the KSF International approach is of turnkey representation, whereby we handle all the stages and processes required to introduce and build brand presence in the region. This integrates our five primary divisions: regulatory, marketing, sales, distribution, and supply chain management.

At KSF International we take pride in our methodical and strategic approach to building our partners’ brand presence, following the stages listed below:

  • Short competitive analyses on the market to see the potential of the brands.
  • Selection of brands and products.
  • Proposal of pricing strategy and policy.
  • Proposal of value chain.
  • Market analyses by categories and define the market share.
  • Sales strategy and plan.
  • Marketing strategy and plan.
  • Investment in brand activation and marketing.
  • Selection of appropriate distributor.
  • Formation, guidance and signing distribution agreement.
  • Verification of import certificates.
  • Product registration at FDA.
  • TM registration.
  • Work on daily basis with distributor.
  • Run marketing and promotional activities in the region.
  • Visit retailers and markets to ensure product availability and visibility.
  • Represent your company in the region.
  • Make your business profitable and sustainable in long term.

Our strategic approach


At KSF International we take pride in our methodical and strategic approach to building our partners’ brand presence, following the stages listed below, we:

  • Select appropriate distributors and guide you to sign distribution agreement with distribution companies in region.
  • Conduct a full market analysis to gauge market potential in the region.
  • Create and develop a long-term strategic plan and comprehensive business plan to set objectives and strategies tailored to the brand.
  • Handle all regulatory needs for TM registration and product registration at FDA.
  • Crate sales and marketing plan and we execute the launch plan of the brand/product.
  • Work closely with distributors.
  • Work closely with all retailers in the region.
  • Have network of local marketing agencies to localized marketing materials.
  • Have network of local advertising agencies to promote your brand.
  • Completely manage your business in the region.

We continuously monitor and refine our strategies and tactics to adapt to the market response.


Our method of work


KSF International will work as your representative office in GCC countries:

  • To promote sales of the Products in GCC countries in accordance with your reasonable instructions.
  • To act as a your ‘Country Manager’ in the region to maximise sales, marketing activities and brand recognition.
  • To take care your project in the region is profitable and sustainable on the long term.

How to get in touch with us


Contact info:
Borut Segula, MBA
General Manager
• SI: +386 31 662 595
• UAE: +971 50 224 9534
• KSA: +966 50 179 2547
info@ksf.international